Catherine Walsh becomes a “Cadbury Ambassador Athlete”
Today in Dublin, Cadbury announced their appointment as ”Official Treat Provider” to the Irish Olympic and Paralympic teams for London 2012. Catherine Walsh – brand ambassador As part of the launch at the Royal Hibernian Academy, Cadbury also unveiled their “Cadbury Ambassador Athletes” for the Games. World champion paracyclist, Catherine Walsh (right) joined Irish Olympic athletes, Paul Hession and Grainne Murphy in promoting the group. All three spoke about their pride in representing Ireland in London and gave an insight into their preparation and training. Cadbury will work closely with Catherine, Paul and Grainne over the coming months to raise the profile of all three athletes themselves. They’ll also look to drive public pride and support for all Irish Olympic and Paralympic athletes competing at the Games. The Games – an Irish experience Cadbury will also roll out a number of exciting initiatives over the coming weeks to enhance the Irish experience of the Games. These include their largest ever in-store promotion, ‘Unwrap Gold’ - giving the Irish public the chance to win hundreds of golden vouchers to the Games, hidden inside the wrappers of Cadbury Dairy Milk bars. “Delighted and proud” Speaking at the launch, Brian O’Sullivan, MD, Kraft Foods Ireland, said: “Cadbury, as one of Ireland’s best loved brands, is delighted and proud to launch this sponsorship.” “As a company with a large Irish manufacturing base and heritage here we are fully behind each and every Irish athlete taking part in the Games and immensely proud to play a role in their journey to London 2012.” Liam Harbison, CEO, Paralympics Ireland, added in turn: “We are delighted that Cadbury is partnering with the 2012 Irish Paralympic Team towards this Summer’s “home Games”. “Their support is of huge help, not just to Paralympic athletes like Catherine Walsh who are targeting the podium in London, but also in building the greatest-ever public support for the team” 2012 and beyond In addition to helping Irish Paralympic athletes prepare for London 2012, Cadbury will also play a key role in assisting our efforts to unearth Ireland’s Paralympians of the future. We’ll announce details soon of our biggest-ever talent search event (taking place after the Games) and we’re thrilled that Cadbury will support such an exciting event.